Root Production

Hi,
I am Alexander Root, a self-taught goldsmith with over two decades of experience in the B2B sector. Forget everything you think you know about traditional goldsmithing – I break the rules to create unique masterpieces.
In an industry often stifled by conventions, I am a breath of fresh air. My approach is as unconventional as my thinking. I am not afraid to explore new materials and techniques to push boundaries and open new horizons. Rebel for Life.
For over two decades, I have proudly worked with companies seeking the extraordinary. Whether it is bespoke collections for renowned brands or unique promotional gifts for corporations, I have the ability to bring my clients’ visions to life.
Step into my world of jewelry craftsmanship, where tradition meets innovation. My team and I use high-tech equipment where possible and get our hands dirty where necessary.
If you are looking for a goldsmith who does more than just make jewelry – who challenges and realizes your ideas – then you have come to the right place. Let’s come together and create something extraordinary.
Contact me today to turn your next jewelry vision into reality. Welcome to the world of Alexander Root.